The Best Habits for Successful Digital Alumni Engagement, Part 2
As previously shared, digital engagement strategies are – and should be – unique for every higher education advancement organization. There is no single roadmap to drive alumni engagement success. There is no lone blueprint to build a model foundation for alumni engagement. Digital engagement strategy requires a keen understanding of the institution and its alumni – plus an intimate understanding of the array of digital engagement platforms, channels, and formats that can be deployed from an advancement shop’s arsenal. And, of course, creativity and adaptability.
Though each institution ultimately crafts a unique tapestry of engagement, quite a few consistent elements are woven throughout organizations that are finding success through digital engagement.
Here are the next 10 questions to consider as you reflect on and develop strategy for your institution’s digital alumni engagement efforts:
Are you doing bold things and taking calculated risks on digital? Are they paying off?
Are you incorporating video content into your engagement strategy?
Are you enticing alumni to participate on social media, whether through calls for user-generated content, comments, or other actions?
Are you running digital fundraising initiatives, and are you hitting your goals?
Do you have good contact information for alumni in your database? And are you taking steps to verify and fortify that information?
Are you using paid content on social media, and if so, are you getting good ROI?
Do you have a clean, easy-to-navigate website that was designed and mapped with the appropriate audiences in mind?
Do you have tools or a process in place for analyzing digital activity?
Does everyone in your advancement office use social media or digital tools in some part of their job?
Does everyone in your advancement office think about the use of or impact of digital in the work they do?